








디자인. 김어진
모션. 브이코드
사운드. 김어진
Design. Eojin Kim
Motion Graphic. V-Code
Sound. Eojin Kim
ACC 국립아시아문화전당 Asia Culture Center
Option 1 (자연스러운 포트폴리오 스타일)
This project is the visual identity design for Biophilia, a curated exhibition at the Asia Culture Center (ACC). The exhibition addresses the climate crisis and the collapse of the Earth's ecosystem in the Anthropocene, exploring pathways toward biodiversity conservation. The design concept is grounded in the hypothesis that human affinity for nature is innately encoded in our genes. Taking the chromosome—the carrier of genetic code—as a central motif, we developed a self-replicating, variable pattern that embodies the resilience and continuity of species through reproduction and survival. Through fluid mutations and diverse motion, this ever-evolving pattern becomes a "living" motif, serving as the concept itself.