This is the visual identity project for 〈Doosan 2020: FOOD Humanities Theater〉, a program exploring contemporary food culture from multifaceted perspectives. Reflecting industrialized food systems and modern consumerism, the design concept establishes a fictitious food brand.

Through manufactured commercial brand imagery, the identity captures contemporary phenomena such as factory farming, genetic modification (GMO), and hyper-commercialized marketing. By adopting familiar visual clichés of commercial food packaging, the design parodies how food in modern society is packaged, marketed, and consumed across all aspects of daily life.