The (ONOOOFF) project encompasses key visual design and AR graphics for an exhibition at the Busan Museum of Art, exploring new modes of artistic communication in the untact (contactless) era.

Inanimate object characters echoing the letterforms of the title were developed as core graphic motifs, blurring the boundaries between virtual and physical realms. Incorporating Augmented Reality (AR) technology, the design enables real-time user interaction via posters even outside the museum. When viewers activate the Artivive app and scan the poster with their mobile camera, the inanimate figures come to life on-screen with animated facial expressions.