is a visual identity project for an exhibition at the Busan Museum of Art (BMA) that reimagines the institution's prescriptive role, proposing the museum as an everyday space for leisure. The project reflects on the alternative roles of art spaces through the reciprocal relationship between exhibitions and recreation.

The design concept centers on 'Mr./Ms. Blank Goes to the Museum.' By depicting anonymous individuals of various generations, genders, and occupations making their way to the museum, the visual narrative illustrates how art seamlessly integrates into everyday life. The asymmetric layout breaks away from rigid institutional formats, embodying the open imagination and freedom of the museum.