The is an exhibition design project that highlights the dynamic possibilities of Chinese contemporary art, featuring newly acquired works donated to the M+ Museum in Hong Kong.

The brand concept was established around a human-centric visual language. Artistic diversity was translated visually through a bespoke typeface embodying the dual characteristics of both letterforms and imagery. Grounded in this motif system, the name 'Sigg' was modulated across various graphic formats, distinctively capturing the identity and spirit of the collection exhibition.