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모바일 도슨트 디자인 및 개발. 신지웅
모션. 정수이
촬영. 양현호
Design. Kim Eojin
Mobile Docent Design & Development. Jiwoong Shinn
Motion Graphics: Sui Jeong
Photography. Hyunho Yang
서울시립 북서울미술관 Buk-Seoul Museum of Art
The ⟨Electric Shock⟩ project involves developing the visual identity and mobile docent for a museum exhibition that explores discourses on electricity and energy power through media art.
The visual and interactive concept was established through 3D socket assets inspired by pareidolia, alongside the implementation of an exhibition-trained GPT model. A two-way communication structure between visitors and AI was designed. The act of speaking directly to the AI model and receiving answers highlights the exhibition's theme while naturally integrating the visitor as part of the exhibition. Through this approach, the project aimed to create a multilayered and novel exhibition experience.