〈054soundville〉 is the new name for the Gyeongbuk Music Creation Lab and a brand identity project for an organization exploring the potential of the regional popular music industry. The institution supports local musicians with production facilities, educational programs, and creative resources.

The design concept is built upon harmonious relationships connected through music. Drawing inspiration from audio equalizer interfaces, the role of bridging musicians and audiences is visualized as dynamic lines. By substituting contextual keywords into the flexible identity system, 054soundville can continually generate a diverse visual and verbal vocabulary tailored to various situations.