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모션. 이윤호
공간 디자인 도움. 김주애
Design. Kim Eojin
Motion. Yoonho Lee
Space Assistant. Juae Kim
부산현대미술관 Museum of Contemporary Art Busan
is a visual identity project for an exhibition at the Museum of Contemporary Art Busan (MOCA Busan) that reexamines the conventional perspective of viewing children as subjects of enlightenment, embracing their diverse modes of existence. The exhibition challenges the rigidity of modernist viewpoints, conveying the multifaceted nature of children through various works.
To subvert modernist strictness, the design concept developed satirical lettering and transformed drawings created during workshops with children into sticker motifs. These lettering and sticker elements materialize as actual sticker merchandise, symbolizing the boundless diversity of postmodern children as they craft their own unique stories.