The project encompasses the visual identity and graphic design for a special exhibition commemorating the 100th anniversary of Children’s Day, aimed at fostering intergenerational communication and mutual understanding.

The design concept was shaped by the interactive, hands-on nature of the exhibition, where parents and children engage and connect together. Utilizing intuitive graphic language to visualize the core themes, custom character illustrations were created to symbolize play, gifts, and dialogue, paired with bright, cheerful lettering that evokes the vibrant energy and innocence of childhood.