This is a CI renewal project for , a publishing and cultural content company. Driven by the vision of "delivering foundational life values and the joy of knowledge," the enterprise operates across diverse fields including education and children's content.

The renewal concept deconstructs and reassembles the forms of the Korean Hangul consonants 'ㄱ', 'ㄴ', and the vowel 'ㅏ' within a square modular grid. By connecting the two consonants, the design introduces a graphic motif titled "A Frame of New Value Through GANA." This symmetrical graphic frame acts as a dynamic content container, flexibly adapting, scaling, and transforming according to the volume and layout of the text.